In April 2019, we launched our venture into the wellness industry or service-based business, aimed at enhancing the well-being of our clients. Initially named "Art Info Company Limited," our business philosophy centered around the principles of "Helping, Sharing, and Growing Together." Our founder, Mr. Ritthee Gurusingh, brings a wealth of experience across various domains, including information technology, integrated risk management, life insurance, marketing, and financial advisory, gained from prestigious financial institutions. Upon retiring from conventional employment, Mr. Gurusingh embarked on a business venture conducive to familial collaboration. Consequently, we entered into property management agreements with your esteemed entity, Amaravati Company Limited, owned by Dr. Budhacharan Budhacharan, operating under the name "Amaravati Ashram".
These initiatives arose in response to the adversities brought about by the COVID-19 pandemic, beginning in February 2020 and lasting until December 2022, encompassing a three-year period since the business's inception, which occurred just eight months earlier.
Amidst the crisis, the management team initiated special services for stranded foreign nationals unable to return home due to airport closures and travel restrictions within Thailand and abroad. They offered accommodation at a significantly discounted rate of up to 87% off the standard price (reduced from 1,500 Baht to 200 Baht per night) and meals at a discounted rate of 67% (reduced from 150 Baht to 50 Baht per meal). This allowed the foreign nationals to seek refuge during the difficult times. As a result of this initiative, the team provided assistance to a total of 10 foreign nationals from 8 different countries (including the United States, Argentina, Brazil, Japan, the Netherlands, Iran, and Spain), along with 3 Thai nationals. Among them, one individual was unable to cover the service fees, while another could only make partial payment.
Our team has opted to transform our business model from a "Family Business" to a "Social Enterprise." This decision, sanctioned by the Office of Social Enterprise Promotion (OSEP) on December 1, 2023, officially heralded the formation of "Chiang Mai Being Well Social Enterprise Co., Ltd."